Content Writer & Brand Storyteller

While Jennifer Deborah Walker tries to avoid cliches, she acknowledges that some are true. She didn’t choose advertising; advertising chose her. Content writing was something she fell into when she moved to Budapest. Her journey began with the Travel Scientists, an adventure travel company, where she handled their PR and communications. This role led her to India for a few months to shadow their rickshaw and vintage car rallies and document them on their blog and social platforms. Soon after, she transitioned to Saatchi & Saatchi Budapest as an English-native copy and content writer, initially covering brands like Olay, Ariel, and Pampers.

Over the years, Jennifer's career has evolved significantly. She has been a part of the transformation of Saatchi & Saatchi into Publicis Groupe, where she has remained for nine years. During this time, she has worked with a multitude of brands, including Sanofi, Clearblue, Gillette, Tide, Diageo, Heidelberg, Dreft, and more. She's an expert in crafting copy with SEO in mind, suited to digital platforms. Her journey has led her to her current role as the Senior Content Writer and the head of the newly launched Brand Storytelling department.

Over the years, she continued to work on training her writing skills, completing a certification in UX Writing from the UX Writing Hub in 2019, Digital Bootcamp on Digital Advertising with Publicis Groupe in 2023, and Transmedia Storytelling with the University of New South Wales in 2024.

As a freelancer, Jennifer has extended her expertise to the travel sector, working with clients such as Bókun, Forbes Travel Guides, CozyCozy, kimkim, Sofitel Luxury Hotels, Hilton Hotels, and she has even written some content for some of Google's travel projects. This experience has allowed her to apply her skills in different contexts and further hone her craft.

PAST CLIENTS

P&G Brands

Jennifer D. Walker has spend 9 years working with various P&G brands covering content from:

Long-form articles (being responsible for the articles on the Clearblue website, as well as writing content for Pampers, Tide, Ariel, Dreft, Olay)
SEO articles using the skyscraper strategy (Ariel India, see the case study video here)
Website content like PDPs, LPs, and articles (Fixodent, Gain, Downy)
In-app content and eCRMs (Pampers)
Storyboards (Gillette)
Amazon enhanced content and eCommerce (Gillette, Venus, Oral-B, Crest)

Sanofi Brands

Jennifer led an 18-month-long project for Sanofi at Publicis Groupe Hungary, in which more than 100 pieces of content was created for various Sanofi brands for a variety of different markets. She was responsible for writing and overseeing the content created for the English masters. The work involved intensive research (using scientific journals and trusted medical sources), putting content together that is consumer-facing, adapt to different tones of voices for different brands, and working with medical reviewers. You can see some of our work here for:

Dulco
Allegra
Initiv (translated to French)
Essentiale (translated into Polish)

Other Brands with Publicis

Wrote a researched whitepaper on the history of robotics for printing tech company Heidelberg.
Wrote and oversee articles for Diageo for brands like Baileys, Johnnie Walker, Tanqueray, Don Julio (English masters which are then translated into Hungarian.
Wrote the web content for the MideaGroup website.

Freelance Branded Travel Content

Jennifer has written content for travel brands, such as:

Case studies for Icelandic travel business (part of the Tripadvisor group), Bókun.
Hotel reviews for Forbes Travel Guides.
Content for travel aggregators kimkim and CozyCozy, and web content hotels like Sofitel and Hilton.
Web and app content for Google's travel projects.